Forklift Safety Motion Graphics
Summary
A new safety video was requested from the agency that utilized animated graphics to illustrate all the different safety hazards that can occur when using a forklift. Forklifts are inherently dangerous as they are notoriously front heavy, and depending on the load, can create sight line issues without proper care and attention.
Graphic Style
The graphics aimed to highlight these issues with bright colors and a “patchwork” style to the vector elements. Colors chosen were meant to illicit feelings of health and safety. The primary graphic elements were created with heavy overlaying shapes and lines to be toy-like as to increase interest level. I tried to remember that workers see these objects everyday so I wanted to portray them in a new way.
