Forklift Safety Motion Graphics
A new safety video was requested from the agency that utilized animated graphics to illustrate all the different safety hazards that can occur when using a forklift. Forklifts are inherently dangerous as they are front heavy depending on the load, can create sight line issues.
I chose a vibrant and slightly muted palette to illicit feelings of health and safety. The primary graphic elements were created with heavy overlaying shapes and lines to be toy-like as to increase interest level. I tried to remember that workers see these objects everyday so I wanted to portray them in a new way.
